News & Blog
 
10.07.20
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Social Media
Facebook recently announced that starting on October 12, the long-time standard 28-day attribution model will …
08.12.20
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Social Media
You know what they say about putting all of your eggs in one basket...don’t. Even two baskets can be risky, …
08.06.20
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Social Media
Instagram’s (IG) answer to TikTok has officially launched and we’re breaking down how and why you should s…
02.11.20
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Social Media
Instagram wants to be your go-to place for product discovery. And in that regard, it's doing a pretty great jo…
10.25.19
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Social Media
“Should we have a presence on TikTok?” This is the question on the lips of nearly every brand manager as w…
05.07.19
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Social Media
In a YouTube video with nearly 2 million views, a couple spends a day talking about cat food, despite the fact…
01.25.19
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Social Media
It’s hard to imagine another disaster quite like Fyre Festival — especially in the way it was promoted to …
01.13.19
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Social Media
None too pleased was vocal anti-hydration actress Jamie Lee Curtis, who expressed her anger toward the water c…
01.02.19
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Social Media
Don’t miss out on some of these trends in 2019 and beyond. With social media still being a relatively new wa…
12.04.18
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Social Media
What does the future look like? It’s possible that Facebook is looking toward a time where all experiences o…
11.20.18
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Social Media
In 2018, we saw illustration enter the mix, breaking up our news feeds without some of the seriousness that of…
08.15.18
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Social Media
Picture this: Your personal photos are floating around the social media sphere – your family, friends, exper…
06.13.18
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Social Media
It’s one thing to demonstrate a brand’s voice through a thought-out campaign carefully crafted over time. …
06.01.18
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Social Media
The only constant of social media is that it is always changing – an aphorism that is repeated almost daily …
05.11.18
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Social Media
New, exciting opportunities arise in the digital world multiple times per day, and it can be painful to consta…
03.13.18
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Social Media
I recently hit my 10-year anniversary here at MGH, which I believe equates to 30 in “social media years.” …
02.26.18
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Social Media
A world where everyone is constantly on their phones? It may feel like a cold look into the future at first gl…
02.05.18
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Social Media
Last week felt a little bit like the week of Aug. 5, 2014 here at MGH, and it’s certainly not because of the…
01.12.18
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Social Media
There’s still a place for you on the News Feed. That place just happens to be between a video of your Aunt K…
11.29.17
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Social Media
Facebook’s quest to eliminate its competitors and be involved in every element of your digital life is far f…
10.12.17
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Social Media
Facebook ultimately controls the space at this point, and with so many other competing brands willing to shell…
10.02.17
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Social Media
Twitter has certainly changed over the years. Earlier this week, founder and CEO Jack Dorsey announced quite p…
09.27.17
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Social Media
Facebook’s role – albeit as an unwilling partner, rather than an active agent – in a foreign power’s a…
09.15.17
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Social Media
HearMeOut lets you share 42-second voice clips. Content includes personal and spontaneous moments of people hi…
08.09.17
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Social Media
The problem is the U.S. economy. The solution is simple. Go out to lunch. At a sit-down restaurant. With a wai…
07.27.17
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Social Media
Since Instagram Stories launched last year, its adaption rate has skyrocketed, while Snapchat’s growth has d…
03.23.17
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Social Media
Hey there, college basketball fan. How’s that bracket coming along? With only 16 teams left, you’re probab…
02.23.17
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Social Media
You’ve seen them all – a dress with a pigment problem, a giggly mom with a crush on Chewbacca, and the red…
01.27.17
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Social Media
It’s hard to overstate the role that social media has played in American politics over the last decade, but …
10.27.16
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Social Media
The 2016 presidential election is less than two weeks away. Let that amazing news sink in for just a moment. …
10.18.16
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Social Media
Over the past few years, Facebook has gradually placed less emphasis on brands being “social” and more on …
08.25.16
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Social Media
Are you guilty of having a generic social media policy that reads similar to “employees are prohibited from …
08.05.16
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Social Media
This year, the [World Sporting Event That Shall Not Be Named Taking Place in Rio de Janeiro] is taking intelle…
08.04.16
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Social Media
Remember when Star Wars: A Force Awakens hit theaters across the country? For the majority of fans, it was a w…
07.27.16
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Social Media
This week, Instagram announced the introduction of Instagram Business Tools, a suite of features designed to h…
07.17.16
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Social Media
We’ve all been in this boat: we’re scrolling through a friend’s account and see a photo from three days …
07.11.16
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Social Media
Something very strange, yet wonderful took place over the past week. People of all ages, races, cultures, and …
06.30.16
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Social Media
In what’s become all-too-common news, Facebook has announced, yet again, that it has changed the algorithm o…
04.11.16
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Social Media
In anticipation of Facebook’s F8 conference next week, insider information around Chat Bots and Live Chat pl…
04.06.16
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Social Media
In addition to being featured on the News Feed and through user notifications, Live video will also be feature…
04.01.16
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Social Media
That’s why I’d like to re-introduce Facebook’s exclusive iPhone app called Paper. Since I downloaded Pap…
03.24.16
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Social Media
Facebook will send the user a notification if it appears they are close to an affected area. It will then ask …
03.22.16
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Social Media
Are the benefits of Facebook Locations worth the time, effort and dedication that is required? …
02.25.16
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Social Media
After what seemed like a year (24 whole hours), we finally have the results from our Snapchat On-Demand Geofil…
02.24.16
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Social Media
If you’ve ever found yourself wishing that Facebook allowed you to express yourself beyond a simple like, it…
02.23.16
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Social Media
For a one-day budget of $35, we designed a simple filter, set a radius around our office building and encourag…
02.22.16
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Social Media
That said, the social advertising game changes today with the launch of Snapchat’s new On-Demand Geofilter s…